Product Design and User Experience Consulting
Portland, Oregon
WAAMCo works with engineers and product managers to create smart product experiences that harness giant data sets for users.
HARNESSING ENERGY COST FLUX
Quantum Hedging System
Large corporations are burdened with volatile energy costs of enormous scale that lead to increased risks and inefficiencies. In 2018, Brooklyn-based LO3 Energy imagined an application that could mitigate risk by hedging customers' future energy needs. WAAMCo was tasked with designing a new platform for energy futures purchases that would be powerful, flexible, and immediately intuitive to procurement experts whose hands were tied with outdated tools, like pivot tables and spreadsheets.
The Quantum Hedging System is a web application for enterprise customers to micro-hedge their energy purchases in one-hour block intervals, enabling the potential to procure their energy needs at lower prices. Together we designed a layered graph that is infinitely scalable, scrollable and flexible, providing the energy trader with a historical cost data layer and the ability to visualize and purchase any amount from a single one-hour block, to thousands of blocks that are adherent to any time-based rule set, such as peak hours on weekdays.
ROLES
- Product Design
- User Experience Consulting
- Marketing and Sales Design
INFINITE SCALE The Quantum graph is designed to scale down to a single morning of peak hours, up to multiple years of energy forecasts, enabling traders to target specific scenarios and observe annual trends, with details of every block available by mouseover.
SITUATIONAL AWARENESS Creating a brand-new platform that is both empowering and flexible can also enable traders to make counterintuitive trades, so we designed a series of user stories that illustrate a cascade of bad decisions. This informed ordering system mechanics that prevent over-hedged positions, and a Quantum graph with the logic to interpret conflicts.
IMMEDIATE EFFECT As traders prepare orders for energy blocks at fixed rates, discount rates, fixed loads or forecasted loads, the Quantum graph updates with comparisons of their orders to historic trends to prevent over-hedging, and shows all of their existing orders to prevent overlapping orders.
COMPLETE HISTORY Quantum provides both powerful overviews and total transparency, enabling traders to view their entire position's status at a glance, and to inspect the cost per megawatt, quantity of megawatts, and status of every individual block that they order.
PARSING THE CHAOS
Traxo Capture
Capture enables corporations – many with thousands of employees traveling 6 continents concurrently – to manage the automated parsing of their employees' or customers' travel bookings, and the delivery of critical travel data to third party apps, e.g. duty-of-care service providers that help protect traveling employees from harm.
Capture is developed on a common platform under a single design system with other Traxo products in development, e.g. Traxo Connect, for a consistent user experience for all customers, and for the ease of future development. WAAMCo leads the UX of this product ecosystem and its myriad features, in addition to providing various branding, marketing, and sales design needs.
ROLES
- Product Design
- User Experience Consulting
- Branding
- Marketing and Sales Design
FILTER ALL THE THINGS Enabling bulk actions for large data sets spanning timestamps, parsing types, sender sources, supplier sources, and parsing status required a deep set of tools for data management. We designed a complete set of filters, each prototyped to illustrate and test all of their states, that can be used in any combination to narrow down a very specific set of parameters.
MEASURE ALL THE METRICS To inform users of their parsing usage, Traxo Capture delivers customized metrics across all of their mailboxes.
CAPTURE ALL THE DATAS Traxo parses dozens of data points from every booking email, and sorts them into neatly normalized JSON returns. The Capture app has to make all of this data easily accessible to the user, including the email in its original format and every API event and callback it has triggered.
LO3 ENERGY 
BROOKLYN, NEW YORK
Under every street and across every utility line on earth runs a relentless stream of untapped potential that is wasted by the inefficiencies of our aging power grids. LO3 Energy is developing local microgrid communities and automated hedging technologies that reshape how energy can be generated, stored, bought, sold and used, all at the local level. And with global implications.
Tapping into all of this potential requires the management of enormous data sets, for which WAAMCo has provided smart and flexible interfaces.
ROLES
- Product Design
- User Experience Consulting
- Marketing and Sales Design
TRAXO, INC. DALLAS, TEXAS
Behind the scenes of the sweeping airport terminals and gleaming hotels that serve our vast global travel infrastructure, the travel industry is a fractured mess. Airline and hotelier booking systems are conflicted between flight operations, customer service teams and the promises of their loyalty programs. There is no unified standard for your travel data. To alleviate some of this chaos, most suppliers have succumbed to the brute force of giant travel management software companies with years-long implementation timelines and enormous licensing costs.
Traxo is systematically piecing the global travel industry together by learning every supplier's booking confirmation templates, parsing every booking into standardized data sets, and developing the APIs to distribute that data to any endpoint. And with a little help from WAAMCo, its powerful web apps are fast and easy for suppliers like United Airlines and Lufthansa to integrate, and for very large customers like law firms and global restaurant chains to spin up.
ROLES
- Product Design
- User Experience Consulting
- Branding
- Marketing and Sales Design
ADVINI, S.A. SAINT-FÉLIX-DE-LODEZ, FRANCE
One of the largest producers, growers, and traders of fine wines in Europe, AdVini, S.A. boasts world-renowned properties throughout France, Chile, and South Africa. WAAMCo architected a central CMS for collecting all of the marketing data points and assets for every vintage, of every wine produced, from every vineyard owned by AdVini around the world, and now provides ongoing marketing support and product design for the US market.
ROLES
- Product Design
- Marketing and Sales Design
PORTLAND BUREAU OF TRANSPORTATION PORTLAND, OREGON
PBOT plans, builds, manages and maintains the transportation systems that keep the city of Portland moving. When voters approved Measure 26-173 to levy new taxes on gas and heavy vehicles to pay for street repair, WAAMCo contributed to communications projects that inform taxpayers of how tax dollars are spent on a citywide road infrastructure improvement program.
ROLES
- Communications Design
HOLIDAY EXTRAS LTD. KENT, UNITED KINGDOM
The UK travel market has its quirks. Despite swift access to every corner of globe, many British travelers struggle with domestic first-mile problems, such as long road trips to major airports, transfers between airports, and obscure long-term parking options while abroad. Holiday Extras has transformed from a traditional booking service in 1983 into one of the industry's most sophisticated reservation systems today, by bridging these logistical gaps with airport hotel, parking, transfer, and travel insurance packages. WAAMCo provided user experience consulting to help boost booking conversion rates by double digits.
ROLES
- User Experience Consulting
- Product Design
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